The Inaugural Address of Donald J. Trump: Terministic Screens and the Reemergence of “Make America Great Again”

Jim A. Kuypers, Virginia Tech
Caitlin McDaniel, Virginia Tech


Using Burke’s notion of terminological screens, we perform a cluster analysis on Donald Trump’s inaugural address. We discovered keywords that appeared to point to Trump’s stock campaign phrase, Make America Great Again: we, Washington, D.C., people, you/your, and America. Our analysis seeks to explain how the phrase's rhetorical presence in Trump’s inaugural address opened and closed possibilities for unity and division, and ultimately allowed for an inaugural speech reception on par with prior presidents

Rotten with Consensus: Toward a Dialectic Transformation of Genocide

Victoria Houser, Clemson University


In this article, I examine a terminology of violence rooted within political consensus. Taking the Rwandan genocide as a case study, the article argues that a Burkean dialectic transformation of terms offers a way to understand violent conflicts with an agonistic approach. Arguing against consensus, the article puts Burke into conversation with Chantal Mouffe to show where merger might be possible amongst antagonistic parties.

The Hand of Racism: A Dramatistic Analysis of Nelson Mandela’s Rivonia Trial Speech

Michael Rangoonwala, California State University, Sacramento


This essay promotes the use of dramatism to better understand racial narratives and enhance critical race scholarship. This essay demonstrates the utility of pentadic and dramatic framing analyses on Nelson Mandela’s famous 1964 Rivonia Trial speech. In this paramount speech, Mandela advocates for a pragmatic transformation through agency and uses a comic frame to address the problem of racism in Apartheid. This essay concludes with a heuristic discussion of various pentadic approaches to address racism.

Shifting Blame: C. Everett Koop’s AIDS Rhetoric of Guilt and Redemption

Darlene K. Drummond, Dartmouth College


C. Everett Koop narrated two distinctly different stories about AIDS, one for general audiences and another for black audiences. His approach demonstrated an evolution in scapegoating rhetoric from agent to scene that positioned blacks as immoral, culpable in the spread of the virus, and ultimately responsible for meeting their own health care needs.

Biological Adumbrations of Drama: Deacon, Burke, Action/Motion, and the Bridge to the “Symbolic Species”

Edward C. Appel, Lock Haven University


Terrence W. Deacon, University of California, Berkeley, has become an international star in biological anthropology and evolutionary neuroscience. His empirical research appears to provide intriguing precursors to, and confirmations of, Kenneth Burke’s dramatism/logology. However, Deacon’s data and theory call into question Burke’s usually unnuanced distinction between symbolic “action” and nonsymbolic “motion.” This essay explores the four intersections between Deacon’s evolutionary theory and Burke’s dramatism that inform the apparent “Deacon”-struction of Burke’s action/motion claim.

“There’s Your Whole World”: A Critical Introduction to KB: A Conversation with Kenneth Burke

Ethan Sproat, Utah Valley University
Erin Doss, Indiana University Kokomo


As a critical introduction to Harry Chapin’s documentary about Kenneth Burke, this essay is part of the ongoing Kenneth Burke Digital Archive. This essay provides both historical and critical contexts for various subjects in the documentary, which was first released in VHS format 25 years ago.